the most culturally
impactful 
boutique PR agency in the country.

Global
Impact

LA
Based

(AZIZA) OVER THE YEARS

•Black-ish (ABC) – Deon Cole & Marsai Martin

— 2014-2022

•The Carmichael Show (NBC)

— 2015-2017

•Hartbeat Weekend
•How to Act Black (Deray Davis)
•Snowfall (#1 Series)
•Get Out – Jordan Peele (#1 Movie)

— 2016/2017

•The Rel Show (FOX)
•Bird Box #1 (NETFLIX)
•Hip Hop Squares (VH1)

— 2018

•Surviving R. Kelly (Lifetime)
•South Side (Fox)

— 2019/2020

•Ebony & Jet Magazine Relaunch
•John Forte Album Launch

— 2021

•Proud Family (DISNEY Relaunch)
•Free Guy (DISNEY)
•The Upshaws ( NETFLIX)


— 2022

•Snowfall (#1 Series)
•Murdaugh Trial (CNN & Court TV)
•Disney Dreamers Academy
•GQ Shoot for Southside (HBO MAX)

— 2023

•The Daniel Penny Trial (NYC)
•NASCAR Championship Race
•The 76th EMMY Awards

— 2024

•The 67th Grammy Awards
•Black AIDS Institute Reimagining

— 2025

WE ARE THE WHY

…and Michelle Watts is the WHAT. The AZIZA Work Group is a reflection of Michelle’s unwavering commitment to transcendence, her deep-rooted connection to her cultural heritage, and her belief in the transformative power of storytelling. The name "AZIZA" serves as a constant reminder of the preciousness and significance of the work they do, elevating the voices and narratives of their clients to the highest levels of cultural impact.

(SELECT) CLIENT WORK